Web Designer Diploma | Marketing & Digital Media | Photoshop | flash animation | web design | e-business administration | harvard business school publishing
Faculty of Marketing & New Media
Marketing and Digital Media Diploma (MDM)
Credits: 1300
Course Description:

Marketing and digital media are integrated in this career-oriented Diploma course. It develops technical, creative and business capability leading to a possible career in graphic arts, digital media publishing, Internet and web site development, electronic commerce, advertising, sales, public relations, marketing, or freelance media production. The course covers a variety of popular software tools used in the Communications Industry by digital content creators and graphic designers. The Communications Industry is all about creating and image/ brand by using digital media tools. You will learn how to digitize video, sound and graphics, and use authoring tools to build interactive applications, which you will record or deliver

information over the Internet. You will investigate the design and psychological factors involved in creating human computer interfaces, use 2D/3D graphics, explore the world of animation, and deal with the issues involved in a business marketing environment.

If you would like to combine the study of graphic arts in the world of business with the more traditional elements of business such as management and marketing, undertaking a program of study in the Canadian Business College Marketing and Digital Media will prove a perfect choice.

Walt Disney Canada used CBC to teach their employees.

Included: Interactive Animation.

A creative aptitude and the desire of learning art and design is required.

Course Outline

Operating System / Network OS

  • Operating System & PC Hardware; Overview with A+
  • Internet Security

Digital Imaging and Publishing

  • Digital Imaging with Illustrator
  • Photoshop & Scanning Techniques
  • Desktop Publishing with QuarkXpress/ InDesign

Audio/Video Production

  • Digital Video Editing with Premier
  • Digital Audio Editing with Audition
  • Scripting and Creating a Storyboard

Web Design & Development

  • Web Publishing & Design w/ Dreamweaver
  • Flash Animation w/ ActionScript

Database

  • Introduction to Apache with PHP and MySQL or Access Programming
  • XHTML w/CSS
  • JavaScript Fundamentals

E-Business

  • E-Commerce Fundamentals Project
  • Marketing with electronic media case study
  • Business case studies(Harvard Business School - two electives)
  • Project
Prerequisites
Aptitude Test/Grade 12 Education or Mature Student, Creative Aptitude Required.

Enhanced Option: Job Search Techniques
Additional Studies: E-Business Administration Diploma


Duration: Full-time: 52 weeks
Part-time: 90 weeks
Tuition: $15600.00

 

 

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